The Story Behind the Stories in Spring 2012 Issue of Notions

by Ramona on April 20, 2012

If you are a magazine junkie like me, you probably wonder what goes on in the mind of an editor when planning a future issue. Here, our Notions editor Anne Marie Soto briefs us on some of the thoughts and actions behind the Spring 2012 issue of Notions. Members, you are probably just receiving this issue, which is also available online. And here she goes ……

ASG members love to sew for themselves . . . they love to share their sewing knowledge with others . . . and they love to use their sewing skills to make the world a better place.

We try to put a little bit of that into every issue of Notions.

Sometimes, a talented colleague will approach me with a great idea for a cover story; other times, I’ve spotted a trend and then put out some feelers for the perfect author. As I was following the spring ’12 designer runway reports–and faithfully reading my issues of “Women’s Wear Daily”–sheers kept popping up. I’ve long admired the work of Marla Kazell, who specializes in custom clothing and couture construction. And I knew that Marla’s roster of classes and workshops included working with sheers–so the choice was obvious! The result is “Sheer Magic,” a cover story to inspire you to add at least one sheer item to your sewing agenda.

Marla, who will be teaching several classes on couture techniques at ASG Conference 2012 in Houston, August 16-20, lists the late couture expert Roberta (Bobbie) Carr as one of her very important mentors. Marla studied with Bobbie for many years and served as technical advisor for Bobbie’s book,” Couture: The Art of Fine Sewing.” First published in 1993, the book is still available through Palmer/Pletsch Publishing. It’s a favorite on my book shelf and a “must own” for anyone who cherishes fine sewing techniques.

At the opposite end of the sewing spectrum, Monday, May 15th is National Wear Your Apron Day. Aprons are easy-to-make projects, a perfect teaching tool for new sewers. So whip one up in honor of this day!

Several years ago, when we realized that many ASG members were enthusiastically involved in teaching the next generations to sew, we initiated the Sew Young section. It informs members about projects, books, individual activities and ASG chapter programs designed to reach and teach up and coming sewers. Current articles include “Attracting Young Sewers to ASG,” by Joan Cavin and a profile of a highly successful youth fashion show developed by our Eagle River, Alaska Chapter in conjunction with the Sewing Division of the Alaska State Fair.

The Chapter News section showcases a wide variety of ASG chapter activities. A particular shout-out goes to the San Diego, California Chapter who was honored by the Armed Services YMCA with the 2011 Admiral St. George Award. This award was given in recognition of their contribution to active-duty families in the San Diego area. Their five-year partnership with the San Diego YMCA resulted in over 4,100 quilts for the Operation Kid Comfort program. Each quilt design incorporates photos of the deployed family member. In the words of one of the children who received a quilt, “…when I’m sad, I hug it and know dad hugs me back because his love is in it.”

Anne Marie Soto

Hope you enjoyed a peek behind the new issue of Notions! Utmost gratitude and thanks to Anne Marie, who we’ll see again after the Summer 2012 issue is out.

Also, today we’ll announce the winner of the Guess What? post!

Samina, American Sewing Guild, follow us on Twitter @SewingGuild

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