American Sewing Guild advancing sewing as an art and life skill

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ASG “Notions” Magazine


ASG members can now
read ASG Notions online in
the Members Only area.
Join Today!



Every ASG member receives ASG "Notions" four times a year as just one more benefit of membership.

Our quarterly publication contains articles written exclusively for us by the world's leading sewing experts, messages from the ASG Board of Directors and ASG National Headquarters, news of recent guild activities from chapters around the country, information about the latest sewing products and books, and a Chapter Calendar where individual chapters list their upcoming events. "Notions" also carries advertising from leading industry companies, many of whom offer special discounts to ASG members. In other words, it's chock full of everything sewers love!

See samples below of just a few of the articles you have been missing!

Advertising with ASG

Advertising Information:

Editorial information

Notions Editorial Guidelines

The latest issue of Notions includes:

  • Dress to Impress!: sewing for special occasions
  • Sew 'n Share: Unusual Embellishments for Dramatic Impact
  • Sew 'n Tell: Charles James at The Met
  • Sew Young: TAG (Teach Another Generation) success stories
  • Sew for the Gold: ASG Winners of Hoffman Challenge and American Sewing Expo contests
  • ASG Contest 2015 announcement
  • ASG Conference 2015 preview
  • Industry Insider: ASDP Lifetime Achievement Award, new McCall's designers
  • and more!

Click for a larger view     

Meet Our Sponsors



Starting with the Winter 2010 issue of ASG Notions, we began a series of profiles featuring the wonderful companies who support us as sponsors of the magazine. To learn more about each company, click on the MEET link below and it will take you directly to the article. Click on the company logo and it will take you directly to their Web site. Additional profiles will be posted as they appear in Notions.














McCall | Butterick | Kwik Sew | Vogue } Wallies





Simplicity Creative Group













Hancock Fabrics





This page last updated: Sunday, March 22, 2015