American Sewing Guild (ASG)

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April 12, 2019

Culture and Creativity Collide at Fashion Exhibit in Israel

Fashion Exhibit in IsraelDuring a trip to Israel, I visited the National Museum in Jerusalem. The museum was having an exhibition featuring 150 costumes which combined to form a historic display of the vibrant and complex tapestry of Israeli society. The exhibit, titled “Fashion Statements: Decoding Israeli Dress,” opened in June 2018 and will close in April 2019.

The exhibit showed that fashion belongs equally in domains of art as well as consumerism and is a rich source of information about the culture from which it stems. This can be gleaned from the artists’ choice of material, colors and designs. The exhibit sets out on a journey to share the advances in Israeli fashion during the late 19th century and how these works affect Israel’s piece of the global fashion industry today.

The Designers

While all of the pieces in the exhibit represented Israel, the work of each artist was unique to them.

Fashion Exhibit in IsraelA featured designer, Liora Taragan, creates designs that blur the line between clothing and jewelry. She draws inspiration from history of fashion, Jewish symbolism, and Victorian and Palestinian embroidery. Worked into her pieces, you’ll find feathers, coins, seashells and many other unique materials.

Also featured was Maskit, a legendary Israeli brand that played an important role in integrating traditional crafts into fashion design. It was founded by Ruth Dayan, its first and most prominent designer, in 1954. She launched the brand to create job opportunities for immigrants who were experts in a variety of handicrafts. It connected experienced designers with traditional embroiderers, weavers and silversmiths who collaborated on producing attractive modern items. Dayan also hoped Maskit would ensure preservation of the international crafts.

Fashion Exhibit in IsraelOne of the collections was called the Keffiyeh Collection after the checkered black and white scarf that is worn around the neck or head in Palestine. The designer, Roju Ben-Josep, featured dresses made of red, white, and black keffiyeh fabrics incorporating Bedouin (a group of nomadic Arab people) embroidery and Hebron (a Palestinian city on the West Bank) glass decorations. Her collection symbolized hope for peaceful coexistence between the cities that inspired her work.

Fashion Exhibit in IsraelThe clothing plays off of the traditions and atmosphere of Israel. Tali Kushnir found her inspiration in the work clothes of British and Jewish workers in Palestine at the beginning of the century. The tents of the Bedouin and the colors of the Negev (a southern region of Israel) were the sources of inspiration for an iconic coat she created, featuring  a large flowing shape made with handwoven wools and knitted coils.

Fashion Exhibit in IsraelThese designers were able to find inspiration all around them and feel a deep need to preserve their culture, as well as its artists. Whether pulling from their religion or the local materials available to them, the designers featured in Fashion Statements were able to come together to present a united view of what fashion means in Israel. It was wonderful to get a glimpse of the country and its history through fashion.


~ Kendra Mochel, past president of the Princeton Chapter, also served as VP

Tagged With: Fashion

April 12, 2019

Finding ASG on Social Media

To regularly see our social media posts on your feed, which is your customized daily news list, you can follow us on social media. If you would prefer not to set up social media accounts or choose not to follow us, our accounts are public and you can still view our social media Facebook or Instagram pages without logging in just by clicking the links.

To follow us on Facebook:

  1. Log in to Facebook and go to our Facebook. If the link doesn’t work for you, just search inside Facebook for American Sewing Guild – Headquarters.
  2. Once you’re on our page, click on the “LIKE” button to follow us and see our posts in your personal feed.
  3. Need help navigating around Facebook? Check out this Youtube video tutorial.

To follow us on Instagram:

  1. Log in to Instagram and go to our Instagram. If the link doesn’t work for you, search inside Instagram for asguildhq.
  2. Once you see us, just click on the “FOLLOW” button to see us in your feed.
  3. You can also follow any post flagged with our hashtag by searching for #americansewingguild and clicking the “FOLLOW” button. Many chapters with Instagram accounts use this hashtag so, if you follow it, any post using this hashtag will also appear in your feed.
  4. Need help navigating around Instagram? Check out this Youtube video tutorial.

Not on social media yet?

If you don’t have Facebook or Instagram accounts, it’s simple to set them up. Here are a few tips.

Facebook

  • Desktop/Laptop: If you’re using a desktop or laptop computer, go to https://www.facebook.com/ and use the Sign Up function. You will need to enter a first and last name, mobile phone number or email and set a password. You will also need to enter a birth date and check the appropriate Female/Male box. Click the Sign Up button and you’ll be ready to go.
  • Mobile Device: To use Facebook on your phone or tablet, you will need to download an app. Go to the app store on your device and search for Facebook to download the app. If you have already set up your account, all you will need to do is log in to use the app. If you have not yet set up an account, follow the same directions noted above within the app.
  • Need some help? Facebook provides easy-to-follow tips for setting up your account.

Instagram

  • Desktop/Laptop: If you’re using a desktop or laptop computer, go to https://www.instagram.com/and either log in with your Facebook account (Facebook owns Instagram) use the Sign Up function. If you need to sign up, you will need to enter a first and last name, mobile phone number or email and set a password.
  • Mobile Device: To use Instagram on your phone or tablet, you will need to download an app. Go to the app store and search for Instagram to find and download the app. If you have already set up your account, all you will need to do is log in to use the app. If you have not yet set up an account or don’t have a Facebook account to use to log in, follow the same directions noted above within the app.
  • You can only post to Instagram from a tablet or smartphone, but you can browse other users’ photos on your computer as well.
  • Need some help? Instagram provides tips for setup.

Social media participation is a personal choice. There is no one-size-fits-all decision. But since we have begun using it to share news with current members and attract potential new members, we want to help anyone who has the interest take that step. We hope these tips help any of you who would like to make the choice to follow ASG on social media.


~ Sheryl Belson

Tagged With: facebook, instagram, social media

April 5, 2019

How have you used your ASG fabric?

Calling all members!

What have you been making from our ASG fabric? We are currently looking for original designs that our members created from our very own unique fabric—the one with the dress forms and the ASG logo.

We were thrilled when we received nearly 1,300 submissions for our 2018 contest. Despite the great response, many members told us they wanted to participate, but they just couldn’t think of how to use the fabric. So if you designed, or are willing to design, something made with our own ASG fabric, we would love to share it with our ASG family and inspire others to show off their ASG pride with a unique item just for us.

ASG fabric
This fabric (in any color) must be a part of your design

Your creation must feature the ASG winning fabric from MyFabricDesigns.com (no longer in business) — the fabric with the dress forms and the ASG logo.

You may use any of the colors featured and can modify the size of the print right on the site. You have a choice of over 20 fabrics, from cotton to silk to French terry and many more.

While the ASG winning fabric must be used, your design can also feature other fabrics as well.  These may be the coordinated prints from the site or something of your own choosing.

The fabric is printed to order and takes about 10-14 days to be printed and shipped.

My Fabric Flash Drive Holder

Fabric Flash DriveTo kick off this new undertaking, I am including a simple pattern for the Fabric Flash Drive Holder I created for protecting my flash drive, and we are debuting it for National Flash Drive Day. The little pouch was created to hold a simple flash drive, or even the larger specialty one that I use for my embroidery designs. Of course, you can use yours for all kinds of small objects. I’ve used a technique I saw recently that allows the pouch to be created easily with no exposed seams on the inside. Check it out and see what you think.

If you have a design you would like to share:

  • Please use the format I have used to create my design. A sample Word template can be downloaded here to use.
  • Write up the instructions and be sure to take pictures in jpg format.
  • Submit your project instructions and images using this form in the Member’s Only area.

We can’t wait to be inspired!


~Contributed by Rosemary Fajgier

 

Tagged With: asg fabric, project, sewing

March 29, 2019

Take Your Garment from Ordinary to Edgy

Lorraine Torrance - Ordinary to EdgyThere are lots of ways you can exercise your creativity to transform your everyday garment sewing to fabulous and unique. 

Consider these ideas, whether sewing a garment from scratch or upcycling a ready-to-wear piece that’s a bit on the uninteresting side.

  • Use more than one fabric when you are making a new garment. Using different and maybe “focus” fabric in a panel, yoke or collar, cuffs and button placket and turn it from ho-hum to really interesting and personal.
  • Replace the plain plastic buttons on a ready-to-wear shirt with a collection of mismatched buttons to make a garment unique.
  • Add a striped or gingham finding, cut on the bias, to all the edges of a blouse (for example -collar, cuffs, pocket, front edge, hem). Consider adding flashier buttons as a fun addition.
  • Change the color of the fabric you are using by dyeing it – or over dye a ready-to-wear garment if the garment doesn’t suit you.
  • Change the opening on a garment you’re making from a straight edge to a curvy or zigzagged one. The fit will not be affected with this change.
  • Piece or applique the fabric you are using to make some parts of the garment and it will become an individual expression of your taste and style.

There are no images in this gallery.

 

Whatever you do, start with a simple shape, make sure you fit the pattern and then unleash your inner Yves St. Laurent!

 


~Lorraine Torrence

March 22, 2019

Button, Button, I’ve Got the Buttons

It's National Button WeekThis is my week! It’s National Button Week and I love buttons. I REALLY love buttons. In honor of this auspicious week, I want to tell you a story about the buttons I have loved. Then I get to reveal an exciting new members-only discount. No peeking! You’ll have to wait until the end of the article!

My fascination with buttons began when I was a child. My mother’s button box served as one of my favorite toys, second only to my Barbie doll. I remember sitting for hours sorting and exploring the beautiful buttons the large tin contained.

Button Bling

One of my favorites was a blue and green button that sparkled in the sunlight on a wool jacket she had made. Her philosophy was that the buttons made the garment, and today would be called the “bling” that made it special. I remember the “Life Saver” buttons that were the focus of my brown calico dress. No one noticed the dress, or the beautiful white Peter Pan collar. Instead everyone commented on the buttons, proving her point.

Playing with those buttons is one of my favorite childhood memories, so I was devastated when I returned home from college and found that the entire collection was gone. She had downsized. How could she just throw away all those beautiful buttons? What had become of them? These questions plagued me until I decided to do what any practical person who wanted to preserve her sanity would do. I started my own collection!

Having little money in those early days, I started out cutting buttons off old garments. Then gradually, I added to the collection by buying them. First it was just the ones on sale. Then it was any that attracted my attention.

Specialty Buttons

Now I have quite a collection. I have large buttons, and teeny, tiny buttons. I have completely round buttons, and flat buttons. I have some that say, “I love grandma” and others that say “Mood.” I have buttons that are pumpkins, skulls, snowmen, snowflakes, Christmas bulbs, cats, dogs, rabbits, cars, dice, gingerbread boys, fish, etc. I even have buttons that look like Olympic medals and police badges.

Benno's Buttons
Benno's Buttons
Benno's Buttons
Benno's Buttons
Benno's Buttons
Benno's Buttons
Benno's Buttons
Benno's Buttons
Benno's Buttons

 

You may ask yourself, “Does she ever use these buttons?” The answer is yes—sometimes. I put the seashell buttons on a jacket. Some of the snowflakes reside on a sweatshirt along with snowmen that form a tic tac toe pattern with trims. And the pumpkins can be seen on one of my fall purses. And if you look closely, the next time we meet, you may just get a glimpse into part of my collection.

Special Offer for ASG Members

Now about that discount… We are excited to announce that Benno’s Buttons will offer all ASG members a 15% discount. You can find the discount code in the Member’s Only Special Offers section of our website. Benno’s Buttons has been a respected nationwide supplier of quality products and services to apparel designers and other industry professionals for many years. They offer so much more than just buttons! Check out their pin on buttons, lace, appliques, trim and more. You definitely want to check out the Benno’s Buttons website. And if you are shopping in the Dallas area, be sure to stop in to say hello and thank them for their generosity and support of American Sewing Guild.

ASG members receive a 15% discount at Benno's Buttons


~ Rosemary Fajgier; Individual button images from Benno’s Buttons

Tagged With: buttons

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